About Us


Arielle has over 7 years’ experience in event and video production, consumer & influencer marketing, social media, content strategy, creative direction and advertising. Arielle has worked with companies like Wal-Mart, Kraft, Sysco Food Corps, Austin Country Music Awards, CMT, H-E-B, and HomeAway, but her true passion is working with local brands. 

Random fact: Arielle has a minor in classical voice and opera performance.

Chris has over 5 years’ experience in marketing and analytics consulting with a passion for startups. He cut his teeth in the energy industry, but now loves showing clients how to use their data to do better business -from Fortune/IR 500 to niche local businesses. 

Random fact: Chris’ first job was a sailing charter captain!

Arielle started The Southern Influence in 2016 after realizing the need for a highly polished and professional marketing solution that connected great brands with the right audience at the right time - all with an unapologetically fresh approach. 

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