INFLUENCE IS EVERYTHING.

About Us

 
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Arielle has over seven years of experience in event and video production and advertising. Her campaign and experiential work with brands like Walmart, Kraft, Sysco Food Corps, Austin Country Music Awards, CMT, H-E-B and Homeaway has inspired her to shift her love of media and events into a full-time career in PR and influencer marketing. Arielle started The Southern Influence in 2016 after realizing the need for a highly polished and engaging marketing solution that connected great brands with the right audience at the right time—all with an unapologetically fresh approach. A communicator and creative at heart, Arielle is a firm believer that it's ALL about the story. She’s your go-to for all things events, product launches, storyline development and creative direction. While Arielle's focus is on working with the design and retail industry, Arielle actively consults with the Austin Trail of Lights, Mobile Loaves & Fishes and Community First! Village along with other local nonprofits that have become integral to The Southern Influence mission. When she's not masterminding PR strategy and events, you can find her practicing yoga, traveling and vlogging with her husband Chris on their Youtube channel, or scouring the flea markets in Round Top, Texas.

 

Random fact: Arielle has a minor in classical voice and opera performance.

Chris has over five years of experience in marketing and analytics consulting with a passion for startups. He cut his teeth in the energy industry, but now loves showing clients how to use their data to do better business -from Fortune/IR 500 to niche local businesses. 

Random fact: Chris’ first job was a sailing charter captain!

Arielle started The Southern Influence in 2016 after realizing the need for a highly polished and professional marketing solution that connected great brands with the right audience at the right time - all with an unapologetically fresh approach. 

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