CALLEN
Freedom Solar Earth Day
Pre-production, Production Design, Casting, Production, Post-Production
Creative powerhouse CALLEN partnered with TSI to shoot and edit a promotional campaign for Freedom Solar's Earth Day 2022 stunt - the SunUmba 4000 - shot on-location in Red Bank, NJ.
Casting
TSI recruited "people on the street" extras from NYC to play passers-by, interacting with the robot vacuum and making the visuals that much more immersive.
Production
Director Chris Olfers and DoP Brian Pfaff traveled to Red Bank, NJ to capture the robot vacuum rolling off the production line and going straight into service - and aligning local police, location management and the city to put on a true spectacle in advance of the main event on Earth Day.
Post-production
TSI managed a team of editors, colorists and motion graphic artists to turn the assets around in a matter of hours.
