The Southern Influence Consulting
Our bread-and-butter. We're confident in our ability to match brands with people to love them, and want to help you next. We aren't afraid to serve up unique solutions, and will give you proof (with metrics) that it's working.
From traditional social/multi-channel media planning & management to authentic campaign planning, audience targeting - even experiential (event) marketing! Let us tell your story.
Does your "digital" just seem "dull"? You're in the right place. We've got design chops, and we're not afraid to use 'em!
We can analyze your customer base, develop your audience, plan your brand-value and develop assets (photos, videos, and more) to tell your story in the most effective and eye-catching way.
PR + Brand Partnerships
"See and be seen" is the mantra, right?! We've been around long enough to show you exactly where you need to be to get the exposure you want. Take full advantage of our relationships to get your brand in front of the culture influencers that you're after, guaranteed.
Events? We love a good party or product launch. Advertising? We've got you covered. Product reviews and sponsored content? We've got that, too. Put our contacts to work for YOU.
Photo & Video
Everything from social media videos to cinema-quality productions worthy of a national primetime buy are in our wheelhouse - just ask (and check it out below!).
Great for luxury and commercial real-estate, our leading-edge technology and aircraft provide the highest-quality photos and 4k video. We're FAA 14 CFR Part 107 certified, and we travel, too!
Who We've Worked With
Photography & Videography
Nothing shows off your brand quite like telling a great story. And nothing tells a great story quite like an immersive video. We work with professionals, and have solutions for every budget - we also think our work speaks for itself. Reach out today for a quote from the team that's been called "the most drama-free production company out there."
Arielle has over seven years of experience in event and video production and advertising. Her campaign and experiential work with brands like Walmart, Kraft, Sysco Food Corps, Austin Country Music Awards, CMT, H-E-B and Homeaway has inspired her to shift her love of media and events into a full-time career in PR and influencer marketing. Arielle started The Southern Influence in 2016 after realizing the need for a highly polished and engaging marketing solution that connected great brands with the right audience at the right time—all with an unapologetically fresh approach. A communicator and creative at heart, Arielle is a firm believer that it's ALL about the story. She’s your go-to for all things events, product launches, storyline development and creative direction. While Arielle's focus is on working with the design and retail industry, Arielle actively consults with the Austin Trail of Lights, Mobile Loaves & Fishes and Community First! Village along with other local nonprofits that have become integral to The Southern Influence mission. When she's not masterminding PR strategy and events, you can find her practicing yoga, traveling and vlogging with her husband Chris on their Youtube channel, or scouring the flea markets in Round Top, Texas.
Random fact: Arielle has a minor in classical voice and opera performance.
Chris has over five years of experience in marketing and analytics consulting with a passion for startups. He cut his teeth in the energy industry, but now loves showing clients how to use their data to tell better stories - from Fortune/IR 500 to niche local businesses.
Random fact: Chris’ first job was a sailing charter captain!
Arielle started The Southern Influence in downtown Austin, Texas in 2016 after realizing the need for a highly polished and professional marketing solution that connected great brands with the right audience at the right time - all with an unapologetically fresh approach.