DSW

Creative

Video Production

In 2019, DSW hosted their first-ever fall runway show at New York Fashion Week. Instead of choosing models based on outdated criteria like height, age and weight - DSW held a nationwide casting call for amazing women with personality, charisma, and a unique story to tell. 4,000 applied and 10 were chosen - see what happens when the runway rulebook gets thrown out, and the runway gets redone.

Concepted, shot and produced by The Southern Influence in New York City, 2019

105 W. 8th STREET, AUSTIN

THE SOUTHERN INFLUENCE