DSW

Creative

Video Production

In 2019, DSW hosted their first-ever fall runway show at New York Fashion Week. Instead of choosing models based on outdated criteria like height, age and weight - DSW held a nationwide casting call for amazing women with personality, charisma, and a unique story to tell. 4,000 applied and 10 were chosen - see what happens when the runway rulebook gets thrown out, and the runway gets redone.

Concepted, shot and produced by The Southern Influence in New York City, 2019