Video and Photo Production
Advertising Agency of Record
Social Media Management
TSI serves as the advertising agency of record for Fara Coffee, providing full brand management and media relations to garner local and national exposure for the company's unique 100% non-profit coffee operation.
The Southern Influence's video production team produced and filmed on-location in Matagalpa, Nicaragua, and developed a campaign that gave viewers a glimpse into the beautiful lives that are impacted by a sustainably-run operation.
Back in Austin, the TSI media team strategized and implemented a cross-platform targeted advertising strategy that delivers the right message to the right person at the right time - resulting in a 160% increase in website traffic year-over-year, and a 17% lift in order volume in just the first month.
Goal: Increase brand awareness through consistent + positive messaging, along with a robust social, digital and web campaign
+163% website traffic
+156% signature product orders
+17% total orders