Creative Direction

Video and Photo Production

The Southern Influence team partnered with The Looma Project, based in Nashville, to create compelling in-store visuals. 

Using The Looma Project's core brand tenets of human-centricity, message simplicity, music energy and a vulnerability quotient, TSI created videos for 2 of the "best-in-class" brands Shiner Beer and Becker Vineyards to prove viability of this model in a crucial pilot market.


According to The Looma Project, these videos have been shown to have a median campaign lift of up to 188%.